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Foundations of Typography

  • Zoku Weesperstraat 105, 1018 VN Amsterdam (map)

Want to become more typographically literate? This course is designed for individuals who work with creatives, designers wanting to brush up on their type knowledge, and anyone interested in learning the powerful skill of choosing suitable typefaces for a variety of everyday design solutions.

In this introductory course, you will get a short history of how typography has developed over time, insight into which elements form a font, as well as the most common type crimes and how to avoid them. By analysing practical examples, you will learn how these principles are used and how you can apply them to best communicate your story.

The Lecturer: 
Daniël Maarleveld is a graphic designer based in Amsterdam. Since graduating from the Gerrit Rietveld Academy in 2007, he has worked with a variety of designers, programmers and artists to design typefaces, books, websites, and exhibitions. In addition to his practice, he has taught at the Gerrit Rietveld Academy and the Graphic Design department of the ArtEZ Institute for the Arts.

About Our Lectures:
Our lectures give an overview of extraordinary topics in an atypically fun classroom environment. All events have a presentation and hands-on workshop element to them. Doors open 30 minutes prior to the start of the lecture and stay open until the venue kicks us out.

 

 

 

Earlier Event: April 18
The Art of Sign Painting